Purpose. The Most Important Consideration in Website Design and Marketing. Before you have a website designed, the first question you need to ask yourself is, “What is the purpose of this website.” Is it to act as an informational site? How about a site designed for employee file sharing? Or maybe it’s to allow customers to check the status of their orders? Or how about generating more business? Whatever you choose, the important thing is that you do choose, and choose wisely, because your site's specific purpose will determine how every minute of time is spent on design and marketing.
for small business.
Avoid these critical mistakes that will guarantee your website fails, and what you can do about it before you spend thousands marketing online.